We were surprised to find how landlords varied on this opinion! The season you lease your rental property can make a big difference on your bottom line. Below we discuss the different schools of thought on the best time of year to market your rental property.
November through April
It’s no secret that once Thanksgiving hits, people tend to be busier with holiday gatherings, shopping, celebrations, and vacations. It seems the farthest from the best time to market rentals is in December, as most people prefer not to move during the holiday season. Add in the cold weather and trying to load/unload a moving van in sub 40 degrees, snowy, icy, weather and you’ve got most tenants opting to wait for spring to think about moving.
The upside to marketing your rental in the late fall, winter, and early spring? Generally speaking, more tenants are looking for units than units available, and a landlord can have the upper hand when setting their market rate. The challenge is finding the tenant that fits your criteria.