Partnering with a local utility provider can help increase energy efficiency, streamline operations, and reduce resident turnover.
While amenities have been a popular way to attract prospective residents of multifamily properties, some of today’s most important features, including those focused on health, energy efficiency, and proptech, can make all the difference.
And there is a huge opportunity to meet these growing resident demands. According to the American Council for an Energy-Efficient Economy, the potential exists to improve the energy efficiency of U.S. multifamily properties by 15% to 20% and save $3.4 billion in utility costs.
Save Energy and Reduce a Property’s Carbon Footprint
According to the 2022 National Multifamily Housing Council/Grace Hill Renter Preferences Survey Report, about 2 out of 3 renters say smart thermostats and water-saving systems are essential, and that energy-efficient appliances, enhanced indoor air quality, and healthy building certifications sway their decisions to lease.
Keeping up with these growing demands from residents for sustainable and proptech solutions can be tough, especially when budgets are slim and buildings are older. However, there are helpful programs, rebates, and energy assessments offered from local clean energy providers like National Grid.
With programs and incentives designed for property managers to meet the needs of air sealing, LED lighting, Wi-Fi thermostats, heat pumps, low-flow showerheads, and more, National Grid helps their customers transform buildings into smarter, lower energy-consuming high-occupancy properties.
For example, Selah Realty wanted to reduce the natural gas consumption for water heating at a multifamily dwelling in Brooklyn, New York. With the help from National Grid’s Direct Install program, they installed low-flow showerheads, faucet aerators, and thermostatic radiator valves, and reduced use by up to 30% with an annual estimated savings of 16%.
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Improve Resident Experience
The worry about how a home can negatively affect health is real, with 54% of renter households reporting concerns about indoor air quality, according to Harvard Joint Center for Housing Studies-The Farnsworth Group Healthy Homes Surveys. (And this concern isn’t just because of the COVID-19 pandemic, as indoor air quality was the greatest area of concern in the group’s 2018 survey.)
In addition, nearly 2 out of 3 Gen Z renters say apartment technology—smart locks, solar-powered systems, smart thermostats—is extremely important, according to ButterflyMX. Plus, 40% say they won’t rent a property if it doesn’t have green practices, according to MRI Software.
Streamline Property Operations
Years ago, Fannie Mae released a study that showed efficient properties spent an average of $165,000 less in annual energy costs, and that median energy use was higher when owners paid for all energy costs. With the recent rise in fuel costs, those numbers haven’t improved for property owners. And, just in the two years from 2020 to 2022, total operating expenses have increased 13% for multifamily properties.
With so much pressure to upgrade to smart systems, budgets are strapped for many. By taking advantage of energy assessments and rebates from a local utility provider like National Grid, not only will the future annual energy consumption be reduced, property management staff can save time—another crucial competitive advantage.
Any extra time that property managers can spend on residents may be the best way to retain them, with a great property manager being the biggest reason why renters renew leases. According to an AppFolio report, 57% report it’s the main reason why they would renew. Plus, 2 out of 3 potential renters say that the property manager’s reputation is important when evaluating a potential property.
By delivering the desired proptech, energy-efficient, and health-focused amenities—and taking the time to connect with those residents—multifamily property managers will be in a stronger competitive position to attract and retain their residents in the future.
Source: Multifamily Executive
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- Generation Z, the only renter-majority generation, eclipsed 5 million households in 2022 and will become the largest renter demographic by 2030.
- Gen Z faces more significant barriers to homeownership than their parents did, including elevated interest rates, a higher cost of living, and a limited supply of quality housing.
- One in three Gen Z adults say that homeownership at any point seems to be financially out of reach.
Gen Z Grows Up and Moves Out
Generation Z, a demographic age group of Americans born between 1997 and 2012, includes about 20% of the population, or 68 million members. As they grow up, the members of Gen Z are beginning to move out on their own and form new households. In 2022, there were 5.4 million households of Gen Z renters in the U.S. By 2030, Gen Z is expected to become the largest demographic of renters in America.
In 2022, Gen Z, not all of whom are of working age, made up 12.8% of the total U.S. workforce. But, Gen Z is on pace to outnumber baby boomers among full-time workers by the end of this year, Glassdoor projects.
However, many in Gen Z are rent-burdened and believe homeownership may not be in their future. With an average individual salary of $33,800 per year, many live paycheck-to-paycheck. A 2022 Freddie Mac survey found that about one-third of Gen Z felt that owning a home would not be possible in their lifetimes, up from 27% in 2019.
Sometimes called Zoomers, Gen Z is interacting differently with the rental market than millennials. They tend to be more interested in personal fulfillment and happiness rather than wealth and influence. Bucking a long-standing trend, these young adults have been opting for more space and lower-cost housing located outside of cities.
Zoomers Face Bigger Barriers to Homeownership
As the members of Gen Z reach adulthood, they enter a housing market that has changed considerably since their parents first bought a home.
Elevated interest rates: Since 2022, the Federal Reserve has raised the federal funds rate 11 times to tame inflation. In January 2024, the interest rate on a 30-year fixed-rate mortgage averaged 7.22%, up from near-zero in March 2022 yet below the average rate over the last 40 years.
Higher cost of living: From 1999 to 2022, the average price of rent in the U.S. spiked 135%, while average income increased 77%, according to Moody’s Analytics CRE.
Low supply: Currently, the U.S. has a deficit of about 3.2 million homes.
Higher housing price points: The average new home mortgage payment is 52% higher than the average rent on an apartment, which is higher than at any point since at least 1996.
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Gen Z Sees Renting as an Attractive Option
Today, one in three Gen Z adults believe homeownership is not attainable in the future. But it doesn’t seem to be phasing them. They show high rates of satisfaction with renting. More than three-fourths of those surveyed by Freddie Mac said flexibility was a key benefit of renting, while 63% cited how it can be less stressful than homeownership. Other survey respondents mentioned how renting offers the opportunity to live in attractive locations where the cost of owning a home is high.
Interested in personal fulfillment, Gen Z values the flexibility and reduced responsibilities central to the renting lifestyle, giving them a greater ability to pursue their passions.
The Outlook
As many Americans delay homeownership, Generation Z is embracing renting as a lifestyle choice and the commercial real estate industry has taken notice. In communities across the country, new single-family rental and build-to-rent communities are being built with features attractive to young people, including high-speed internet connections, green spaces, and dog parks, which aim to improve tenant retention and ultimately strengthen the rental housing market’s supportive tailwinds.
Source: Arbor
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Property management professionals are dedicated to ensuring equal housing opportunities, which includes accommodating the diverse needs of residents. A key component of this commitment is understanding and responding to requests for reasonable accommodations and modifications. However, this raises the question: How do property management companies navigate unreasonable accommodation requests?
UNDERSTANDING UNREASONABLE ACCOMMODATION REQUESTS
There are two situations in which an accommodation request is deemed unreasonable. First, if it imposes an undue financial burden on the property. Secondly, if it requires a fundamental
alteration of your program or services. Let’s break down these two different criteria to better understand the implications as well as the best practices to employ when faced with such situations.
Property management professionals are dedicated to ensuring equal housing opportunities, which includes accommodating the diverse needs of residents. A key component of this commitment is understanding and responding to requests for reasonable accommodations and modifications. However, this raises the question: How do property management companies navigate unreasonable accommodation requests?
UNDUE FINANCIAL BURDEN
A request may pose an undue financial burden if it incurs excessive costs relative to the property’s resources. For example, a resident with a disability requests a comprehensive renovation of their apartment unit to make it fully accessible. This includes widening all doorways for wheelchair access, installing a roll-in shower, lowering all countertops and cabinets, and adding specialized accessibility equipment throughout the unit. This request, which involves significant structural changes, can be prohibitively expensive and
may even affect surrounding units. The response depends firstly on the property type. As we know, modifications are paid by the property if it is federally funded or subsidized, whereas the cost would be the responsibility of the resident in a conventional property. Also, the financial capacity of the property management company would come into play. If denying a request for
financial reasons, property managers must be prepared to substantiate the financial burden, a process more challenging for larger companies or properties given their greater access to resources.
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FUNDAMENTAL ALTERATION OF THE PROGRAM
A fundamental alteration to a property’s program is when a request would require a property to provide services outside its existing scope. For example, a resident with a disability requests that the property management company provide on-demand personal assistance services. This includes tasks like cleaning and assistance with getting to and from their parking area. In general, a request like this goes beyond typical property management responsibilities, making
it a fundamental alteration to its program or services offered.
ONE-SIZE DOES NOT FIT ALL
These types of requests may seem to set a particular precedent in the minds of housing providers. But caution is needed. Each request should be evaluated separately and carefully and shouldn’t be arbitrarily denied. Ensure that you are working well within the realms of federal, state, and local laws. If you are unsure, then consulting with a fair housing attorney is always a best practice.
DENYING A REQUEST – THE NEED FOR DOCUMENTATION
Even if a request is deemed unreasonable, it’s crucial to engage in an interactive process with the resident to explore alternative solutions. Documentation of steps taken is imperative. An interactive process can take on many forms but generally includes discussing alternatives to the request to see if a resolution can be achieved. Alternatives usually include moving to another unit or help acquiring additional assistance. Whatever a property chooses to do, they should document their attempts to work with the resident should their actions ever be called
into question.
UNREASONABLE ACCOMMODATION REQUESTS – KEY TAKEAWAYS
While property managers are committed to accommodating the needs of residents, requests requiring extensive and costly renovations that can pose an undue financial burden or a request that would require a property to provide services outside its existing scope may prove to be unreasonable. That being said, when dealing with accommodation requests—whether
reasonable or unreasonable—clear policies and procedures are a must. Treat each one with individual consideration and be sure to communicate each step of the process with the resident making the request. And of course, careful documentation and ongoing training should be part of every company’s requirements.
Provided by Kathelene Williams, The Fair Housing Institute
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