Tenant preferences in the single-family build-for-rent space are now backed up by some solid research. Here is an article from John Triplett regarding information recently learned by John Burns Real Estate Consulting.
Burns says that “we now have concrete data to back some of the multi-million dollar decisions that single-family rental developers make.”
“Our New Home Trends Institute group (you really should join if you haven’t yet!) surveyed nearly 1,200 single-family renters with rent budgets of $1,000+ to figure out what matters most in a single-family rental home. We paired the results with our homeowner survey findings and DesignLens™ database” to come up with the following conclusions about tenant preferences.
Those preferences fall into four major categories:
- Pet decisions
- Finish and materials decisions by room
- Home office decisions
- Amenity decisions
Spend the money on some pet-friendly home designs
Burns says in the report that being pet friendly is key.
“Pet friendliness is the third highest ranking reason that single-family renters choose to rent a home over an apartment, falling below a private yard (also important for pets) and having no one living above or below. Thoughtful niches dedicated to pets (like the one below) are very appreciated by pet owners without alienating those who don’t have pets, since they can use the space for storage.”
Don’t spend on pet services
Don’t bother offering services like dog walking for an additional fee. Only 15% of renters would even consider opting into them. Single-family renters would much prefer paying extra for lawn or interior maintenance services.
Also owners and landlords don’t spend on pet services like dog walking for an additional fee. “Only 15 percent of renters would even consider opting into them. Single-family renters would much prefer paying extra for lawn or interior maintenance services.”
Spend extra for a fabulous kitchen
Higher quality finishes mean more to tenants. A great kitchen can make a huge difference when tenants are choosing a build-to-rent property.
“Premium kitchen finishes and energy efficient appliances are huge draws for single-family renters. 42 percent considering them a top influence for choosing a home above others. Don’t forget about ease of cleaning, which is a top pain point among owners and renters alike.”
